At 123av, your privacy is not merely a legal obligation — it is our sincere commitment. This document transparently explains how we collect, use, store, and protect your personal information as a player on our platform.
Player data security is fundamental to the trust you place in us. Here is the comprehensive approach we take.
This Privacy Policy is published by the operator of the 123av (https://123av-play.com) and applies to all users who register, access, or use any of our services — including Sports Betting, Live Casino, slots, poker, and virtual sports.
We understand that entrusting your personal information to any online platform is a decision that should not be taken lightly. That is why, 123av takes this responsibility very seriously. This Policy has been developed in accordance with Malaysia Personal Data Protection Act (PDPA) 2010 and is intended to explain clearly and transparently how your data is handled.
By registering an account at 123av, you consent to the collection and use of your personal data as described in this Privacy Policy. If you do not agree, please discontinue use of the platform and contact us to close your account.
"Personal Data" refers to any information that can be used to identify you as an individual, whether directly or indirectly — including your name, IC number, email address, phone number, and financial information.
123av collects various types of data depending on how you interact with our platform. Below is a full breakdown of the data categories we handle:
| Data Category | Example Information | Purpose of Collection |
|---|---|---|
| Identity Data | Full name, IC/passport number, date of birth, gender | Account verification & KYC |
| Contact Data | Email address, phone number, residential address | Communications & notification delivery |
| Financial Data | Deposit methods (Touch 'n Go, GrabPay, DuitNow, FPX), MYR transaction history | Processing deposits & withdrawals |
| Technical Data | IP address, device type, web browser, approximate location | Security & Fraud Detection |
| Behavioural Data | Betting history, games played, session duration | Personalise experience & responsible gambling |
| Communications Data | Live chat records, support emails, complaints | Customer support & service improvement |
We not collect credit card numbers directly. All payments are processed through licensed third-party payment providers, including e-wallet gateways such as Touch 'n Go, GrabPay, DuitNow, Boost, ShopeePay, and FPX Malaysia.
Data collected by 123av is used solely for legitimate purposes directly related to delivering the platform's services to you. We do not use your data in ways you would not reasonably expect.
You may withdraw consent to receive marketing emails at any time by clicking "unsubscribe" in any email or by contacting support@123av-play.com. Withdrawing consent will not affect your account services.
123av does not sell, rent, or disclose your personal data to third parties for their own commercial purposes. However, there are limited circumstances where we need to share data for legitimate operational reasons:
All third parties working with 123av bound by strict confidentiality agreements and are prohibited from using your data for any purpose outside their designated scope of work.
Your data security is our absolute priority 123av. We implement a range of technical and organisational measures to protect your personal data from unauthorised access, loss, alteration, or disclosure:
In the unlikely event of a data breach that could affect your rights or freedoms, 123av will notify you within 72 hours of becoming aware of the incident, in line with data protection best practices.
123av retains your personal data only for as long as necessary for the purposes stated in this Privacy Policy or as required by Malaysian law:
| Data Type | Retention Period | Basis |
|---|---|---|
| Active account data | For the duration of the active account | Service provision |
| MYR transaction records | 7 years after the transaction | Malaysian Legal Obligations |
| KYC Records | 5 years after account closure | AML/Compliance Requirements |
| Support communication logs | 3 years | Dispute Resolution |
| Technical/log data | 90 days | Security & analytics |
| Marketing data (with consent) | Until consent is withdrawn | Marketing communications |
Once the retention period expires, data will be permanently deleted or anonymised from our systems. You may request early deletion by contacting our privacy team.
Under Malaysia's Personal Data Protection Act (PDPA) 2010 and data protection best practices, you as a player 123av has the following rights regarding your personal data:
To exercise any of the rights above, contact the 123av Privacy Officer at privacy@123av-play.com or via live chat. We will respond within 14 business days. Identity verification may be required.
Platform 123av uses cookies and similar tracking technologies to enhance the user experience, maintain platform security, and understand how players interact with our website.
You can manage cookie settings through your web browser. Disabling certain cookies may affect the functionality of the 123av platform. Session cookies are automatically deleted when you close your browser.
In the course of platform operations, your data may be processed on servers located outside Malaysia — primarily for game provider services such as Evolution Gaming and Pragmatic Play, which operate on a global infrastructure.
When international data transfers occur, 123av to ensure that:
Your financial data involving MYR transactions via Touch 'n Go, GrabPay, DuitNow, and FPX is processed within Malaysia and is not transferred overseas.
Platform 123av is intended for individuals aged 18 years and above only. We do not knowingly collect or process personal data from individuals under the age of 18.
If we discover that personal data belonging to an individual under 18 has been collected inadvertently, we will take immediate action to delete that data and close the relevant account. If you believe a minor has registered on this platform, please notify us immediately at support@123av-play.com.
Parents or guardians concerned that their child may be accessing online betting platforms should use parental control software and have open conversations about the risks of gambling. 123av fully supports child protection initiatives.
123av reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technological developments.
We encourage you to review this Privacy Policy periodically. The latest version is always available at https://123av-play.com/privacy-policy.
If you have any questions, concerns, or complaints regarding how 123av regarding how we handle your personal data, or if you wish to exercise any of the rights set out in this Privacy Policy, please contact us through the following channels:
If you are not satisfied with our response, you have the right to lodge a formal complaint with Department of Personal Data Protection Malaysia under the Ministry of Communications and Digital, Malaysia.
With 256-bit SSL encryption, PDPA 2010 compliance, and our commitment to never selling your data, you can enjoy your favourite games with complete peace of mind. Join 250,000+ Malaysian players who trust 123av.
Platform for players aged 18+ only. Play responsibly.